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Mid Wales · Wales

Send a playable postcard from Hay-on-Wye

Hay-on-Wye is a little town on the Welsh border with more bookshops than seems sensible and shelves of books you pay for by honesty box. In 1977 it even declared itself an independent kingdom, as a publicity stunt.

It’s a link, so it works on any device, anywhere, with no download. Choose a game style and a look (the Postcard look has chip-thieving seagulls and runaway suitcases), type “Hay-on-Wye”, write a line about Hay Castle or second-hand bookshops, and it’s ready to send before your tea goes cold.

Who sends a postcard from Hay-on-Wye?

Book lovers on a browsing weekend

Coming home with a boot full of second-hand books is the whole point of Hay, and a postcard to a fellow reader is the perfect follow-up.

Festival-goers at the Hay Festival

A few days of talks, tents and famous authors is a highlight of the year for many people, and a postcard game shares the buzz.

Canoeists paddling the Wye

Drifting downriver and stopping in Hay for tea and books is a lovely way to spend a day, and worth telling the folks back home about.

3 ideas for a Hay-on-Wye postcard game

Idea 1

Kingdom of Hay

A town built on books suits the graduation look's exam papers, diplomas and coffee.

Put this in

“Came for one book. Leaving with twelve and a new bookcase.”

Idea 2

Festival Fever

Festival days in Hay are all sun hats and ice creams, so a summer arena fits a weekend in the tents.

Put this in

“Saw six authors and one rainstorm. The rainstorm got the best questions.”

Idea 3

Down the Wye

A gentle river trip suits the retirement look, all pints and golf balls and nowhere to be.

Put this in

“Canoed down the Wye. Retirement plan: more of exactly this.”

What to write on a Hay-on-Wye postcard

  • Name-drop a landmark. “Wish you were here at Richard Booth's Bookshop” works because it’s specific.
  • Mention what Hay-on-Wye is known for: second-hand bookshops, or the Hay Festival. One specific detail beats “lovely views” every time.
  • Use the nickname. Signing off “love from the Town of Books” is the postcard equivalent of a wink.
  • Keep the ending message short: one detail, one feeling, one sign-off. It reads better on a phone screen.

Ending messages to steal

  • “Hay-on-Wye is heaven. I've bought so many books the car is sitting lower.”
  • “Hay Festival was brilliant. Heard a talk, met an author, ate a cake the size of a novel.”
  • “Paddled the Wye into Hay this afternoon. Books, tea, bed.”

Hay-on-Wye at a glance

Where
Powys, Wales
Nickname
the Town of Books
Famous for
second-hand bookshops · the Hay Festival

Landmarks to name-drop

  • Hay Castle
  • Richard Booth's Bookshop
  • The honesty bookshelves at Hay Castle
  • The River Wye

The game shows the place name and your message, not these landmarks: the Postcard look’s far-off silhouettes are generic. Your words do the sightseeing.

How to send it, step by step

  1. Pick the Postcard occasion. Open become.games and choose Postcard. You can try it free with our demo characters straight away, no sign-up needed. To send it, you put your own people in it (drawn from a photo, which needs a plan); publishing and the link are free.
  2. Choose a game style and a look. Any style and any look work. The Postcard look (pastel houses, bunting, chip-thieving seagulls and runaway suitcases) is the natural pick, and for Hay-on-Wye we’d also try platformer with the Graduation look.
  3. Type “Hay-on-Wye” as where it’s from. The “Where’s it from?” field takes up to 24 characters. Your game is titled “Greetings from Hay-on-Wye”; rename it if you like, e.g. “Kingdom of Hay”.
  4. Make the jokes yours. The pre-written lines are postcard and holiday flavoured. Swap one for something only Hay-on-Wye would explain, like a line about the honesty bookshelves at Hay Castle.
  5. Write the message on the back and send it. The ending is a postcard flying in with the place in big retro letters, your message on the back, a stamp and your signature. Publish it (free, with its own permanent link) and share it on WhatsApp, as a QR code or by copying the link. It plays in the browser on any device.

Free to build and play with our demo characters. To send it, star your own people (drawn from a photo with a plan); publishing and the link are free. See pricing or read how it works.

Hay-on-Wye postcard: questions

Will the game show Hay Castle?

No. The game is titled “Greetings from Hay-on-Wye” and ends with a postcard showing the place name in big retro letters and your message, but it doesn’t draw Hay Castle. The Postcard look has far-off landmark silhouettes, but they’re generic, not Hay-on-Wye’s. That’s what your jokes and message are for: mention Hay Castle in a line and they’ll picture it.

What should I write on a postcard from Hay-on-Wye?

Keep it short and specific: one place, one moment, one sign-off. For example: “Hay-on-Wye is heaven. I've bought so many books the car is sitting lower.”

Can I put myself in a Hay-on-Wye postcard?

Yes. Build and try it free with demo characters, then upload a photo to turn yourself (and whoever you’re with) into cartoon characters, which needs a plan. Everyone in the photo must agree, and the photo is deleted once the characters are made.

How much does a digital postcard game cost?

Making, playing and publishing it is free, and every published game gets its own permanent link. To turn your own photos into cartoon characters, or to give the game a custom link like yourname.become.games, you need a plan: £3.49 a month or £19.99 a year. Cancel any time.

Send your Hay-on-Wye postcard

Pick the Postcard occasion, type where it’s from, write the message on the back and share the link. It plays on any device, no download.

Make a postcard